There's a new-wave of pedestrians in town: a new generation of consumers. These thrifty fashionistas want to preserve clothing using traditional methods with a punk sensibility versus the new wanderer tourists that have emerged in the post covid era. From the digital nomad, to the sustainable traveller, the slow traveller, the wellness seeker and the purpose-driven traveller, all can be seen.
Amsterdam, known for its perpetual state of transformation, is a place where work is never complete. This essence permeates the garments, with scaffoldings serving as a muse, influencing textures and shapes found in the designs. The interplay of mesh and reflective elements mirrors the city's constant interplay of light and shadow, creating captivating visual dynamics.
Creative Direction: Eduardo Leon
Casting: Vein Agency
Photpgrapher: Giovanni Salice
Assistant Photographer: Vitor Altschul
Hair & Make up: Anna Held
Assistant Hair & Make up: Divine Tayrus Dalid
Assistant Design: Emma Milicevic
Production: Alice Simpson